Through its Better Make Room campaign, Reach Higher is using social media platforms such as Twitter, Snapchat and Instagram to walk students through the financial aid and college application processes. Students can also sign up for UpNext, a text messaging service that sends the same tips, deadline reminders and words of encouragement that the organization posts on social media. The free service is staffed by counselors, financial coaches and college students to answer questions.
The Teagle Foundation provided support to the Up Next text messaging campaign in 2016 and 2017.
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